NewGrowth: B2B growth, AI & company building

My thoughts on B2B growth, AI, company building and anything else that I learn about and find interesting

May 28, 2024

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2 min read

SaaS Pricing Bullshit Bingo

Only the first year's revenue is genuinely "locked in". Post that, clients often have the freedom to walk away.

Moritz Heininger

Early stage founders: hire a smart generalist

May 27, 2024

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2 min read

Early stage founders: hire a smart generalist

Agility and adaptability are key in the early stages of growth. One strategic move that can significantly push a startup forward is the hiring of a smart generalist.

Moritz Heininger

Cultivating Innovation: The Key to Navigating AI Adoption

May 24, 2024

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3 min read

Cultivating Innovation: The Key to Navigating AI Adoption

Half of German companies lack a definitive top-down AI strategy. But a mostly secret grassroots movement within the workforce is shaping technology adoption.

Moritz Heininger

Annual Billing & Churn: The Silent Signals

May 23, 2024

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2 min read

Annual Billing & Churn: The Silent Signals

In the landscape of annual billing, surface-level metrics like revenue retention can be deceiving.

Moritz Heininger

Are you using AI tools but you are not telling your boss?

May 22, 2024

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3 min read

Are you using AI tools but you are not telling your boss?

The adoption of AI within organizations is undergoing a radical transformation, deviating from the top-down strategy to a more sustainable, bottom-up approach.

Moritz Heininger

May 21, 2024

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2 min read

The 4-hour workweek with the help of AI

Was Tim Ferriss right when he proposed the "four-hour work week"?

Moritz Heininger