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B2B Go-To-Market Strategies: Painkillers vs. Vitamins
In the B2B sector, products and services typically fall into two categories: painkillers, which solve urgent problems, and vitamins, which offer gradual benefits. While painkillers are often seen as more valuable due to their immediate impact, vitamins can also achieve success with the right go-to-market (GTM) strategy.
"Enterprise" vs. "SMB/Mid-Market SaaS": Understanding Optimal Retention Metrics
In SaaS, both SMB/mid-market and enterprise-level companies must prioritize understanding and improving user and net revenue retention to ensure sustainable growth. However, distinguishing between GOOD and GREAT retention figures can be a challenge for many, including seasoned growth leaders, due to the scarcity of reliable, up-to-date benchmarks.
B2B enterprise fishing with bait products.
In today's competitive landscape, where the complexity of products and the length of sales cycles often pose significant barriers to customer acquisition, the concept of "bait products" has emerged as a strategic approach to streamline and enhance the customer acquisition process, especially for businesses targeting large enterprises.
